Publications
Publications
  • November 1992 (Revised March 1997)
  • Case
  • HBS Case Collection

The Advertising Council: Corporate Strategy

By: V. Kasturi Rangan and Jayne D. Kramer
  • Format:Print
  • | Pages:20
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Keywords

Corporate Strategy; Advertising; Advertising Industry

Citation

Rangan, V. Kasturi, and Jayne D. Kramer. "The Advertising Council: Corporate Strategy." Harvard Business School Case 593-059, November 1992. (Revised March 1997.)

About The Author

V. Kasturi Rangan

Marketing
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