Keywords: Sales; Management Skills;
Citation:
Cespedes, Frank V. "Sales Managers Must Manage." Top Sales Magazine (February 2019). View Details
Case | HBS Case Collection | November 1992 (Revised June 1994) Packaged Products Company: Handy-Pak Introductionby Frank V. Cespedes and Laura Goode |
The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support for the products across the various distribution and trade channels required for targeted sales goals.
Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Service Industry;
Format: Print | 21 pages | Find at Harvard |
Cespedes, Frank V., and Laura Goode. "Packaged Products Company: Handy-Pak Introduction." Harvard Business School Case 593-057, November 1992. (Revised June 1994.)
Article | Top Sales Magazine
Keywords: Sales; Management Skills;
Citation:
Cespedes, Frank V. "Sales Managers Must Manage." Top Sales Magazine (February 2019). View DetailsCase | HBS Case Collection | October 2018
BreezoMeter: Making Air Pollution Data Actionable
Frank V. Cespedes, Allison M. Ciechanover and Margot Eiran
Keywords: entrepreneurship; Sales; marketing; Startups; Business Startups; Pollution and Pollutants; Data and Data Sets; Sales; Marketing; Entrepreneurship; Decision Choices and Conditions; Technology Industry; Israel; United States;
Citation:
Cespedes, Frank V., Allison M. Ciechanover, and Margot Eiran. "BreezoMeter: Making Air Pollution Data Actionable." Harvard Business School Case 819-058, October 2018. View DetailsCase | HBS Case Collection | November 2016 (Revised October 2018)
Frank V. Cespedes and Alexandra N. Rachlin
Keywords: entrepreneurial management; sales management; marketing strategy; scaling; hiring; pricing; Entrepreneurship; Marketing; Marketing Strategy; Product Marketing; Sales; Technology; Health Industry; United States;
Citation:
Cespedes, Frank V., and Alexandra N. Rachlin. "Augmedix." Harvard Business School Case 817-048, November 2016. (Revised October 2018.) View Details