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  • November 1992 (Revised June 1994)
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Packaged Products Company: Handy-Pak Introduction

By: Frank V. Cespedes and Laura Goode
  • Format:Print
  • | Pages:21 
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Abstract

The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support for the products across the various distribution and trade channels required for targeted sales goals.

Keywords

Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research And Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Service Industry

Citation

Cespedes, Frank V., and Laura Goode. "Packaged Products Company: Handy-Pak Introduction." Harvard Business School Case 593-057, November 1992. (Revised June 1994.)
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About The Author

Frank V. Cespedes

Entrepreneurial Management
→More Publications

More from the Authors

    • Top Sales Magazine

    Get Ready to Sell

    By: Frank V. Cespedes and Bud Hyler
    • July 2020
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    Shindigz

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    • July 2020
    • Top Sales Magazine

    Reframing Value in a Crisis

    By: Frank V. Cespedes and David Hoffeld
More from the Authors
  • Get Ready to Sell By: Frank V. Cespedes and Bud Hyler
  • Shindigz By: Frank Cespedes
  • Reframing Value in a Crisis By: Frank V. Cespedes and David Hoffeld
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