Staples, Inc.

David E. Bell

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Case | HBS Case Collection | September 1992 (Revised July 1993)

Staples, Inc.

by David E. Bell

Abstract

Staples is dissatisfied with the merchandising of its office furniture. The case reviews the situation, allowing students to consider whether the category should be dropped or changed. Permits consideration of the portfolio of products a positioning implies, and encourages a discussion on merchandising this particular category.

Keywords: Change; Product Positioning; Supply Chain; Salesforce Management; Manufacturing Industry;

Format: Print

29 pages

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