Faculty & Research
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  • September 1992 (Revised July 1993)
  • Case
  • HBS Case Collection

Staples, Inc.

By: David E. Bell
  • Format:Print
  • | Pages:29
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Abstract

Staples is dissatisfied with the merchandising of its office furniture. The case reviews the situation, allowing students to consider whether the category should be dropped or changed. Permits consideration of the portfolio of products a positioning implies, and encourages a discussion on merchandising this particular category.

Keywords

Change; Product Positioning; Supply Chain; Salesforce Management; Manufacturing Industry

Citation

Bell, David E. "Staples, Inc." Harvard Business School Case 593-034, September 1992. (Revised July 1993.)

About The Author

David E. Bell

Marketing
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