Publications
Publications
  • November–December 2006
  • Article
  • Marketing Science

The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions

By: Jehoshua Eliashberg, Anita Elberse and Mark Leenders
  • Format:Print
  • | Pages:24
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Citation

Eliashberg, Jehoshua, Anita Elberse, and Mark Leenders. "The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions." Marketing Science 25, no. 6 (November–December 2006): 638–661.

About The Author

Anita Elberse

Marketing
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