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  • November–December 2006
  • Article
  • Marketing Science

The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions

By: Jehoshua Eliashberg, Anita Elberse and Mark Leenders
  • Format:Print
  • | Pages:24
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Citation

Eliashberg, Jehoshua, Anita Elberse, and Mark Leenders. "The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions." Marketing Science 25, no. 6 (November–December 2006): 638–661.
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About The Author

Anita Elberse

Marketing
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More from the Authors
  • Number One in Formula One: Leadership Lessons from Toto Wolff and Mercedes, the Team behind One of the Greatest Winning Streaks in All of Sports By: Anita Elberse
  • The NFL’s $110-Billion Media Rights Deals By: Anita Elberse and Elizabeth Warner
  • Toto Wolff and the Mercedes Formula One Team By: Anita Elberse and David Moreno Vicente
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