Publications
Publications
- March 1993 (Revised January 1998)
- HBS Case Collection
Gallo Rice
By: John A. Quelch
Abstract
Describes a company marketing branded rice products to three different countries--Italy, Argentina, and Poland. Explores the differences and similarities between the countries in terms of consumers, competition, products, and margins.
Keywords
Citation
Quelch, John A., and Nathalie Laidler. "Gallo Rice." Harvard Business School Case 593-018, March 1993. (Revised January 1998.)