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  • September 1992 (Revised October 1995)
  • Case
  • HBS Case Collection

Exxon: Communications After Valdez

By: Stephen A. Greyser and Nancy Langford
  • Format:Print
  • | Pages:2
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Abstract

Focuses on the communications in the period immediately following the March 24, 1989 Alaska oil spill caused by the Exxon Valdez. Includes the text of Exxon Chairman Rawl's "open letter" in an April 3 newspaper advertisment. Addresses the timing and content of corporate communications and actions following crisis.

Keywords

Advertising; Communication; Crisis Management; Marketing Communications

Citation

Greyser, Stephen A., and Nancy Langford. "Exxon: Communications After Valdez." Harvard Business School Case 593-014, September 1992. (Revised October 1995.)

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