Publications
Publications
  • September 1992 (Revised November 1997)
  • Case
  • HBS Case Collection

DHL Worldwide Express

By: John A. Quelch
  • Format:Print
  • | Language:Spanish
  • | Pages:22
ShareBar

Abstract

The worldwide sales and marketing manager must determine the degree to which pricing strategy and tactics should be standardized or left to the discretion of the DHL subsidiary in each country.

Keywords

Governance; Business Subsidiaries; Price; Marketing Strategy; Multinational Firms and Management; Sales; Shipping Industry

Citation

Quelch, John A., and Greg Conley. "DHL Worldwide Express." Harvard Business School Case 593-011, September 1992. (Revised November 1997.)

About The Author

John A. Quelch

More Publications

More from the Author