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  • January 1993 (Revised November 1993)
  • Case
  • HBS Case Collection

Warner-Lambert Ireland: Niconil

By: John A. Quelch and Susan Smith
  • Format:Print
  • | Language:English
  • | Pages:15
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Abstract

The marketing director of Warner-Lambert's Irish subsidiary is completing the marketing plan for the launch of Niconil, a transdermal skin patch to facilitate smoking cessation.

Keywords

Product Launch; Marketing Strategy; Pharmaceutical Industry; Republic of Ireland

Citation

Quelch, John A., and Susan Smith. "Warner-Lambert Ireland: Niconil." Harvard Business School Case 593-008, January 1993. (Revised November 1993.)

About The Author

John A. Quelch

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