Publications
Publications
- March 1992
- HBS Case Collection
Researching and Monitoring Consumer Markets
By: Robert J. Dolan
Abstract
Describes the major research techniques for consumer goods new product development, i.e. pre-test markets and electronic purchase monitoring. Provides students with information on availability and utility of these services.
Keywords
Citation
Dolan, Robert J. "Researching and Monitoring Consumer Markets." Harvard Business School Background Note 592-088, March 1992.