Publications
Publications
  • January 1992
  • Case
  • HBS Case Collection

IBM: Assistant General Manager of Marketing (B)

By: Frank V. Cespedes
  • Format:Print
  • | Pages:26
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Keywords

Marketing; Computer Industry

Citation

Cespedes, Frank V. "IBM: Assistant General Manager of Marketing (B)." Harvard Business School Case 592-067, January 1992.

About The Author

Frank V. Cespedes

Entrepreneurial Management
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