Publications
Publications
- May 1992
- HBS Case Collection
Henkel Group: Umbrella Branding and Globalization Decisions, Teaching Note
By: Robert J. Dolan
Abstract
Teaching Note for (9-585-185).
Citation
Dolan, Robert J. "Henkel Group: Umbrella Branding and Globalization Decisions, Teaching Note." Harvard Business School Teaching Note 592-056, May 1992.