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Industrial Market Research: Beta Test Site Management

By: Robert J. Dolan
  • Format:Print
  • | Pages:11
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Abstract

Describes the role of BETA tests in the new product development process and presents guidelines for effective test program development.

Keywords

Product Development; Mathematical Methods; Marketing

Citation

Dolan, Robert J. "Industrial Market Research: Beta Test Site Management." Harvard Business School Background Note 592-010, August 1991.

About The Author

Robert J. Dolan

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