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Procter & Gamble Co. (A), Teaching Note

By: Frank V. Cespedes
  • Format:Print
  • | Pages:17
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Abstract

Teaching Note for (9-584-047).

Keywords

Advertising; Brands and Branding; Product Positioning; Product Launch; Consumer Products Industry

Citation

Cespedes, Frank V. "Procter & Gamble Co. (A), Teaching Note." Harvard Business School Teaching Note 591-107, March 1991.

About The Author

Frank V. Cespedes

Entrepreneurial Management
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