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  • February 1991 (Revised April 1992)
  • Teaching Note
  • HBS Case Collection

New York Against AIDS (A) & (B) and Ad Council's AIDS Campaign (A) & (B), Teaching Note

By: V. Kasturi Rangan
  • Format:Print
  • | Language:English
  • | Pages:13
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Abstract

Teaching Note for (9-590-036), (9-590-037), (9-590-105), and (9-590-106).

Keywords

Health Disorders; Advertising Campaigns; Advertising Industry

Citation

Rangan, V. Kasturi. "New York Against AIDS (A) & (B) and Ad Council's AIDS Campaign (A) & (B), Teaching Note." Harvard Business School Teaching Note 591-095, February 1991. (Revised April 1992.)

About The Author

V. Kasturi Rangan

Marketing
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