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General Electric Plastics: Organizing the Marketing Function, Teaching Note

By: V. Kasturi Rangan
  • Format:Print
  • | Pages:12
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Abstract

Teaching Note for (9-591-029).

Citation

Rangan, V. Kasturi. "General Electric Plastics: Organizing the Marketing Function, Teaching Note." Harvard Business School Teaching Note 591-094, February 1991.

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V. Kasturi Rangan

Marketing
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