Publications
Publications
- January 1991
- HBS Case Collection
Volkswagen of America: Audi 5000 (B)
Abstract
Six months after the launch in the United States of Audi 5000, Audi marketing executives and their advertising agency must appraise the introductory advertising for the car. Three alternative campaigns to replace the current one are under consideration.
Keywords
Advertising; Advertising Campaigns; Product Launch; Performance Evaluation; Auto Industry; United States
Citation
Greyser, Stephen A. "Volkswagen of America: Audi 5000 (B)." Harvard Business School Supplement 591-066, January 1991.