Publications
Publications
- January 1995
- Journal of Marketing
Long-Term Manufacturer-Supplier Relationships: Do They Pay Off for Supplier Firms?
By: N. Narayandas and Manohar U. Kalwani
Keywords
Citation
Narayandas, N., and Manohar U. Kalwani. "Long-Term Manufacturer-Supplier Relationships: Do They Pay Off for Supplier Firms?" Journal of Marketing 59, no. 1 (January 1995): 1–16.