Publications
Publications
  • November 1990 (Revised December 1991)
  • Case
  • HBS Case Collection

Ahold & AMS: European Retail Synergy Marketing

By: Ray A. Goldberg
  • Format:Print
  • | Pages:54
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Keywords

Marketing; Retail Industry; Europe

Citation

Goldberg, Ray A. "Ahold & AMS: European Retail Synergy Marketing." Harvard Business School Case 591-054, November 1990. (Revised December 1991.)

About The Author

Ray A. Goldberg

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