Customer Equity Management

By: Roland T Rust, Katherine N Lemon and Das Narayandas

Keywords

Rust, Roland T., Katherine N Lemon, and Das Narayandas. Customer Equity Management. Upper Saddle River, NJ: Pearson Prentice Hall, 2005.

Marketing

- January 2023 (Revised January 2023)
- Faculty Research
Digital Transformation at Tata Steel

By: Krishna Palepu, Das Narayandas and Radhika Kak
- August 2022 (Revised March 2023)
- Faculty Research
Bajaj Finance: Building an Omnipresent Financial Services Firm

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- July 2022
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Hometown Foods

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