Publications
Publications

Customer Equity Management

By: Roland T Rust, Katherine N Lemon and Das Narayandas
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Keywords

Customers; Equity; Management

Citation

Rust, Roland T., Katherine N Lemon, and Das Narayandas. Customer Equity Management. Upper Saddle River, NJ: Pearson Prentice Hall, 2005.

About The Author

Das Narayandas

Marketing
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