Publications
Publications
  • September 1990 (Revised November 1990)
  • Case
  • HBS Case Collection

DNAP: Looking to the Nineties

By: Ray A. Goldberg
  • Format:Print
  • | Pages:27
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Keywords

Marketing; Product Positioning; Biotechnology Industry; Food and Beverage Industry

Citation

Goldberg, Ray A. "DNAP: Looking to the Nineties." Harvard Business School Case 591-032, September 1990. (Revised November 1990.)

About The Author

Ray A. Goldberg

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