Publications
Publications
  • August 1990
  • Case
  • HBS Case Collection

General Foods Corp.: Adapting to the New Electronic Media

By: Stephen A. Greyser
  • Format:Print
  • | Pages:13
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Keywords

Advertising; Media; Strategy; Food and Beverage Industry

Citation

Greyser, Stephen A. "General Foods Corp.: Adapting to the New Electronic Media." Harvard Business School Case 591-024, August 1990.

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