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Case | HBS Case Collection | September 1990 (Revised November 1991)

National Aeronautics and Space Administration (NASA)

by V. Kasturi Rangan and Steven Russel

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Keywords: Aerospace Industry; United States;

Format: Print 21 pages Find at Harvard

Citation:

Rangan, V. Kasturi, and Steven Russel. "National Aeronautics and Space Administration (NASA)." Harvard Business School Case 591-019, September 1990. (Revised November 1991.)

About the Author

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V. Kasturi Rangan
Malcolm P. McNair Professor of Marketing
Marketing

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More from the Author

  • Case | HBS Case Collection | March 2019 (Revised November 2019)

    Gilead: Hepatitis C Access Strategy (A) (Abridged)

    V. Kasturi Rangan, Vikram Rangan and David E. Bloom

    Gilead had come up with an innovative drug for Hepatitis C, which affected 180 million people worldwide. The drug was priced at $1,000 a pill for the US market. Gilead had to decide how to price and market the pill in developing countries that bore the brunt of the disease. The company had earned accolades for its work in HIV/AIDS, where its innovative medicines now accounted for 60% of all patients on Anti-Retroviral (ARV) medicines. Much of this was accomplished through generic licensing, which brought a $10,000/year treatment regimen down to $100! Should the company replicate that strategy for Hepatitis C? If so, how would its US Healthcare customers, who were paying $84,000 per patient, react? On the other hand, Gilead had to balance the interests of its shareholders, who paid $11 billion for an acquisition that led to the new Hepatitis C drug.

    Keywords: healthcare; Pharmaceuticals; pricing; Access to care;

    Citation:

    Rangan, V. Kasturi, Vikram Rangan, and David E. Bloom. "Gilead: Hepatitis C Access Strategy (A) (Abridged)." Harvard Business School Case 519-077, March 2019. (Revised November 2019.)  View Details
    CiteView DetailsEducators Related
  • Supplement | HBS Case Collection | October 2019

    Gupta Media: Governors Ball Ad Spending and Ticket Sales Data

    V. Kasturi Rangan and Courtney Han

    Citation:

    Rangan, V. Kasturi, and Courtney Han. "Gupta Media: Governors Ball Ad Spending and Ticket Sales Data." Harvard Business School Spreadsheet Supplement 520-706, October 2019.  View Details
    CiteView Details Related
  • Supplement | HBS Case Collection | October 2019

    Gupta Media (B) Supplement: Governors Ball Overview and Promotional Materials

    V. Kasturi Rangan and Courtney Han

    Citation:

    Rangan, V. Kasturi, and Courtney Han. "Gupta Media (B) Supplement: Governors Ball Overview and Promotional Materials." Harvard Business School Supplement 520-039, October 2019.  View Details
    CiteView Details Related
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