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Publications
  • June 1990 (Revised August 1994)
  • Case
  • HBS Case Collection

Sorrell Ridge: Slotting Allowances

By: John A. Quelch
  • Format:Print
  • | Language:Spanish
  • | Pages:15
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Abstract

Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond.

Keywords

Food; Distribution; Marketing Strategy; Market Entry and Exit; Retail Industry; Food and Beverage Industry; California

Citation

Quelch, John A. "Sorrell Ridge: Slotting Allowances." Harvard Business School Case 591-011, June 1990. (Revised August 1994.)

About The Author

John A. Quelch

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