June 1990
Supplement
HBS Case Collection

Perrier Relaunch

By: Stephen A. Greyser and Norman Klein

Format:Print
| Pages:2

Abstract

Supplements Perrier Recall: A Source of Trouble.

Keywords

Product Launch; Food and Beverage Industry

Citation

Greyser, Stephen A., and Norman Klein. "Perrier Relaunch." Harvard Business School Supplement 590-130, June 1990.

Find it at Harvard

About The Author

Stephen A. Greyser

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