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  • April 1990 (Revised April 1992)
  • Supplement
  • HBS Case Collection

Ad Council's AIDS Campaign (B): Program Adoption

By: V. Kasturi Rangan and Janet Montgomery
  • Format:Print
  • | Pages:9
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Abstract

The answer to the (A) case. Explains Ad Council's plan. Outlines alliance with American Advertising Federation to enlist support of local Ad clubs, media presentation, and implementation strategy.

Keywords

Health Disorders; Advertising Campaigns; Advertising Industry

Citation

Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (B): Program Adoption." Harvard Business School Supplement 590-106, April 1990. (Revised April 1992.)
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About The Author

V. Kasturi Rangan

Marketing
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More from the Authors
  • Transformative Social Impact: Health Leads (B) By: V. Kasturi Rangan and Sarah Appleby
  • Equal Justice Initiative: Mercy, Truth and Dignity By: V. Kasturi Rangan, Gerald Chertavian and Brittany Logan
  • Essex County Community Foundation: Pivot to Systems Philanthropy By: V. Kasturi Rangan, Brian Trelstad and Courtney Han
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