Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • April 1990
  • Case
  • HBS Case Collection

Perrier Recall: A Source of Trouble

By: Stephen A. Greyser and Norman Klein
  • Format:Print
  • | Pages:5
ShareBar

Abstract

When a laboratory discovered traces of the carcinogen benzene in bottles of Perrier, Group Perrier of America immediately announced a voluntary U.S. recall of all Perrier brand imported water. This case describes press coverage of the U.S. recall and the worldwide recall that followed. Also presents key statements by company officials (some presented in the form of advertisements) and various experts. Students are encouraged to explore the several kinds of issues that emerged as the company attempted to explain its problems and advocate the purity of its product. Concludes with the announcement of the relaunch of the brand with "nouvelle production."

Keywords

Crisis Management; Food and Beverage Industry

Citation

Greyser, Stephen A., and Norman Klein. "Perrier Recall: A Source of Trouble." Harvard Business School Case 590-104, April 1990.
  • Find it at Harvard

About The Author

Stephen A. Greyser

→More Publications

More from the Authors

    • 2022
    • Faculty Research

    Instructor's Note

    By: Stephen A. Greyser
    • 2022
    • Faculty Research

    Sport Business in the Classroom

    By: Stephen A. Greyser
    • 2021
    • Faculty Research

    MLS as a Sports Product—The Prominence of the World's Game in the U.S.

    By: Stephen A. Greyser and Kenneth Cortsen
More from the Authors
  • Instructor's Note By: Stephen A. Greyser
  • Sport Business in the Classroom By: Stephen A. Greyser
  • MLS as a Sports Product—The Prominence of the World's Game in the U.S. By: Stephen A. Greyser and Kenneth Cortsen
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College