Publications
Publications
  • April 1990
  • Case
  • HBS Case Collection

Mazda: Corporate Public Relations in the United States

By: Stephen A. Greyser and Norman Klein
  • Format:Print
  • | Pages:38
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Keywords

Reputation; Business and Stakeholder Relations; Auto Industry; United States

Citation

Greyser, Stephen A., and Norman Klein. "Mazda: Corporate Public Relations in the United States." Harvard Business School Case 590-102, April 1990.

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