Publications
Publications
  • April 1990 (Revised October 1992)
  • Case
  • HBS Case Collection

Black & Decker Corp.: Spacemaker Plus Coffeemaker (A)

  • Format:Print
  • | Pages:13
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Abstract

A fire is reported in a Black & Decker Spacemaker Plus Coffeemaker. This newly introduced product is a "Key Introduction" for Black & Decker's Household Product Group (HPG). HPG's president has to decide whether the product should be recalled and, if so, how the recall should be implemented. Teaching objectives include: 1) managing a product recall, 2) ethical considerations in product safety and product recalls, and 3) the meaning of customer care.

Keywords

Safety; Risk Management; Ethics; Product Marketing; Consumer Products Industry

Citation

Smith, N. Craig. "Black & Decker Corp.: Spacemaker Plus Coffeemaker (A)." Harvard Business School Case 590-099, April 1990. (Revised October 1992.)

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