Publications
Publications
  • March 1990 (Revised January 1997)
  • Case
  • HBS Case Collection

ROLM: The SIGMA Introduction

By: V. Kasturi Rangan
  • Format:Print
  • | Pages:17
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Abstract

ROLM's product development manager, Bob Lundy, has to prepare a detailed plan for launching a new product, code named SIGMA. The new product, though outstanding in features, has the potential to drastically affect ROLM's fortunes because it is incompatible with its installed base. Unadvertised per Case Records.

Keywords

Leadership; Marketing Strategy; Product Launch; Product Development; Strategic Planning

Citation

Rangan, V. Kasturi. "ROLM: The SIGMA Introduction." Harvard Business School Case 590-082, March 1990. (Revised January 1997.)

About The Author

V. Kasturi Rangan

Marketing
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