Publications
Publications
  • April 1990
  • Case
  • HBS Case Collection

Clark Material Handling Group-Overseas: Brazilian Product Strategy (A&B) (Condensed)

By: Robert J. Dolan
  • Format:Print
  • | Pages:19
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Abstract

Assumes some knowledge of conjoint analysis. Permits analysis of basic results and dynamic market simulations in one class session.

Keywords

Mathematical Methods; Marketing

Citation

Dolan, Robert J. "Clark Material Handling Group-Overseas: Brazilian Product Strategy (A&B) (Condensed)." Harvard Business School Case 590-081, April 1990.

About The Author

Robert J. Dolan

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