Publications
Publications
  • March 2004
  • Article
  • Harvard Business Review

Lofty Missions, Down-to-Earth Plans

By: V. K. Rangan
  • Format:Print
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Keywords

Mission and Purpose; Planning

Citation

Rangan, V. K. "Lofty Missions, Down-to-Earth Plans." Harvard Business Review 82, no. 3 (March 2004).

About The Author

V. Kasturi Rangan

Marketing
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