Publications
Publications
  • December 1989
  • Case
  • HBS Case Collection

Giant Effort to Inform Consumers

By: Stephen A. Greyser and Norman Klein
  • Format:Print
  • | Pages:25
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Keywords

Customers; Demand and Consumers

Citation

Greyser, Stephen A., and Norman Klein. "Giant Effort to Inform Consumers." Harvard Business School Case 590-068, December 1989.

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