Publications
Publications
- November 1989 (Revised March 1992)
- HBS Case Collection
Concept Testing
By: Robert J. Dolan
Abstract
Describes concept testing products. Presents guidelines for effective design, execution, and interpretation of test procedures. Discusses limitations of these techniques and sets out the situations for which they are appropriate.
Keywords
Citation
Dolan, Robert J. "Concept Testing." Harvard Business School Background Note 590-063, November 1989. (Revised March 1992.)