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Conjoint Analysis: A Manager's Guide

By: Robert J. Dolan
  • Format:Print
  • | Pages:14
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Abstract

Presents a non-technical description of the conjoint analysis methodology. Discusses the process by which such a study is done and cites areas of application.

Keywords

Marketing; Mathematical Methods; Forecasting and Prediction

Citation

Dolan, Robert J. "Conjoint Analysis: A Manager's Guide." Harvard Business School Background Note 590-059, May 1990.

About The Author

Robert J. Dolan

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