Publications
Publications
- October 1989 (Revised October 1992)
- HBS Case Collection
Smoke Wars: The Case for and Against the Cigarette Industry
Abstract
Describes the arguments for and against the tobacco industry. With the per capita demand for cigarettes steadily declining by 2% to 3% every year, the tobacco companies have been using various approaches to stem the tide. Many such moves, however, have come under attack from public policy activists, whose proactive moves themselves have come under attack from cigarette companies.
Keywords
Debates; Marketing Strategy; Demand and Consumers; Performance; Social Issues; Consumer Products Industry
Citation
Rangan, V. Kasturi. "Smoke Wars: The Case for and Against the Cigarette Industry." Harvard Business School Case 590-040, October 1989. (Revised October 1992.)