Publications
Publications
  • March 1990 (Revised March 1992)
  • Supplement
  • HBS Case Collection

New York Against AIDS (B): Backlash to the Advertising Campaign

By: V. Kasturi Rangan and Sohel Karim
  • Format:Print
  • | Language:English
  • | Pages:4
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Abstract

Provides a follow-up to the (A) case.

Keywords

Health Disorders; Advertising Campaigns; New York (city, NY)

Citation

Rangan, V. Kasturi, and Sohel Karim. "New York Against AIDS (B): Backlash to the Advertising Campaign." Harvard Business School Supplement 590-037, March 1990. (Revised March 1992.)

About The Author

V. Kasturi Rangan

Marketing
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