Case | HBS Case Collection | March 1990 (Revised March 1992)

New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign

by V. Kasturi Rangan and Sohel Karim

Abstract

Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives.

Keywords: Advertising Campaigns; Growth and Development; Health Care and Treatment; Marketing Communications; Failure; Advertising Industry; New York (city, NY);

Language: English Format: Print 21 pages EducatorsPurchase

Citation:

Rangan, V. Kasturi, and Sohel Karim. "New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign." Harvard Business School Case 590-036, March 1990. (Revised March 1992.)

Related Work

  1. Case | HBS Case Collection | March 1990 (Revised March 1992)

    New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign

    V. Kasturi Rangan and Sohel Karim

    Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives.

    Keywords: Advertising Campaigns; Growth and Development; Health Care and Treatment; Marketing Communications; Failure; Advertising Industry; New York (city, NY);

    Citation:

    Rangan, V. Kasturi, and Sohel Karim. "New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign." Harvard Business School Case 590-036, March 1990. (Revised March 1992.)  View Details
    CiteView DetailsEducatorsPurchase Related

About the Author

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V. Kasturi Rangan
Malcolm P. McNair Professor of Marketing
Marketing

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