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  • March 1990 (Revised March 1992)
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New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign

By: V. Kasturi Rangan and Sohel Karim
  • Format:Print
  • | Language:English
  • | Pages:21 
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Abstract

Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives.

Keywords

Advertising Campaigns; Growth And Development; Health Care And Treatment; Marketing Communications; Failure; Advertising Industry; New York (city, Ny)

Citation

Rangan, V. Kasturi, and Sohel Karim. "New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign." Harvard Business School Case 590-036, March 1990. (Revised March 1992.)
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About The Author

V. Kasturi Rangan

Marketing
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Related Work

    • March 1990 (Revised March 1992)
    • Faculty Research

    New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign

    By: V. Kasturi Rangan and Sohel Karim
Related Work
  • New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign By: V. Kasturi Rangan and Sohel Karim
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