Publications
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  • Article
  • Harvard Management Update

Beyond the Carrot and the Stick: New Alternatives for Influencing Customer Behavior

By: Frances X. Frei
  • Format:Print
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Keywords

Motivation and Incentives; Customers; Behavior; Power and Influence

Citation

Frei, Frances X. "Beyond the Carrot and the Stick: New Alternatives for Influencing Customer Behavior." Harvard Management Update 8, no. 3 (March 2003).

About The Author

Frances X. Frei

Technology and Operations Management
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