September 1989
Background Note
HBS Case Collection

Performance Curves: Costs, Prices, and Value

By: Robert J. Dolan and Benson P. Shapiro

Format:Print
| Pages:33

Abstract

Explains the concept of a family of performance curves. The most well known is the price/performance curve relating the prices of items in a product line to their performance. Also discusses the cost/performance curve and its impact on product positioning, product line length, and technological options. Also introduces a reservation price or value/performance curve. All are considered in the context of competitive behavior.

Keywords

Cost vs Benefits; Price; Product Positioning; Performance; Competition; Value

Citation

Dolan, Robert J., and Benson P. Shapiro. "Performance Curves: Costs, Prices, and Value." Harvard Business School Background Note 590-010, September 1989.