Publications
Publications
- September 1989 (Revised January 1991)
- HBS Case Collection
Massachusetts Lottery
By: John A. Quelch
Abstract
Describes the role of state lotteries, lottery marketing, and the operation of the Massachusetts State Lottery, including reference to Massachusetts lottery advertising. Highlights the success of state lotteries while also noting growing criticism, particularly of their advertising. Teaching objectives: To consider 1) truth in advertising, 2) the ethics of marketing gambling, and 3) the marketing/public policy interface.
Keywords
Ethics; Marketing; Advertising; Government and Politics; Public Administration Industry; Massachusetts
Citation
Quelch, John A. "Massachusetts Lottery." Harvard Business School Case 590-009, September 1989. (Revised January 1991.)