Publications
Publications
- June 1989 (Revised May 1993)
- HBS Case Collection
Rossin Greenberg Seronick & Hill, Inc. (C)
By: John A. Quelch
Abstract
Teaching objectives: 1) to consider legal and other obligations advertising agencies owe to their clients, 2) to show how aggressive marketing can lead to allegations of misconduct, 3) to explore conflicts of interest which may arise for professional service companies in marketing their expertise to more than one company within another industry, and 4) to consider the responsibilities of a corporation taking legal action against another.
Keywords
Conflict of Interests; Ethics; Lawsuits and Litigation; Marketing; Advertising; Advertising Industry; New England
Citation
Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (C)." Harvard Business School Supplement 589-126, June 1989. (Revised May 1993.)