Publications
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  • June 1989 (Revised May 1993)
  • Supplement
  • HBS Case Collection

Rossin Greenberg Seronick & Hill, Inc. (B)

By: John A. Quelch
  • Format:Print
  • | Pages:1
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Abstract

Teaching objectives: 1) to show how aggressive marketing can lead to allegations of misconduct, 2) to consider responses under crisis management, and 3) to explore the importance of credibility within marketing communications.

Keywords

Ethics; Marketing Communications; Advertising; Crisis Management; Advertising Industry

Citation

Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (B)." Harvard Business School Supplement 589-125, June 1989. (Revised May 1993.)

About The Author

John A. Quelch

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