Publications
Publications
- June 1989 (Revised May 1993)
- HBS Case Collection
Rossin Greenberg Seronick & Hill, Inc. (B)
By: John A. Quelch
Abstract
Teaching objectives: 1) to show how aggressive marketing can lead to allegations of misconduct, 2) to consider responses under crisis management, and 3) to explore the importance of credibility within marketing communications.
Keywords
Citation
Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (B)." Harvard Business School Supplement 589-125, June 1989. (Revised May 1993.)