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  • June 1989 (Revised January 1992)
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Ingersoll-Rand (A): Managing Multiple Channels--1985

By: V. Kasturi Rangan and E. Raymond Corey
  • Format:Print
  • | Pages:15
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Abstract

James Clabough, marketing vice president at Ingersoll-Rand, has to decide on the distribution policy for a new product. The decision has marketing as well as organizational ramifications.

Keywords

Decisions; Leadership Style; Marketing Channels; Product Launch; Distribution

Citation

Rangan, V. Kasturi, and E. Raymond Corey. "Ingersoll-Rand (A): Managing Multiple Channels--1985." Harvard Business School Case 589-121, June 1989. (Revised January 1992.)
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About The Author

V. Kasturi Rangan

Marketing
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