Publications
Publications
  • April 1989
  • Case
  • HBS Case Collection

New England Brown Egg Council Takes on Salmonella

By: Stephen A. Greyser and Norman Klein
  • Format:Print
  • | Pages:17
ShareBar

Keywords

Advertising Campaigns; Perception; Agriculture and Agribusiness Industry; New England

Citation

Greyser, Stephen A., and Norman Klein. "New England Brown Egg Council Takes on Salmonella." Harvard Business School Case 589-114, April 1989.

More from the Authors