Publications
Publications
  • April 1989
  • Case
  • HBS Case Collection

News and No Comment at Emery Air Freight

By: Stephen A. Greyser and Norman Klein
  • Format:Print
  • | Pages:5
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Abstract

A reporter from a regional newspaper examines several major news stories that address significant recent developments at Emery Air Freight. His concerns invite discussion of the implications of Emery's apparent "no comment" policy and other factors that can lead to negative press coverage of company news.

Keywords

Reputation; Newspapers; Communication Strategy; Shipping Industry

Citation

Greyser, Stephen A., and Norman Klein. "News and No Comment at Emery Air Freight." Harvard Business School Case 589-104, April 1989.

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