Publications
Publications
- Journal of International Marketing
Tigers, Dragons, and Others: Profiling High Performance in Asian Firms
By: Rohit Deshpandé, John U. Farley and Douglas Bowman
Keywords
Citation
Deshpandé, Rohit, John U. Farley, and Douglas Bowman. "Tigers, Dragons, and Others: Profiling High Performance in Asian Firms." Journal of International Marketing 12, no. 3 (2004): 5–29.