Publications
Publications
- January 2004
- Asian Journal of Marketing
Market Orientation, Innovativeness and Organizational Culture: Thai Firms Adapt to the Asian Economic Crisis
By: Rohit Deshpandé and John U. Farley
Keywords
Markets; Innovation and Invention; Organizational Culture; Financial Crisis; Organizational Change and Adaptation; Business Ventures; Thailand; Asia
Citation
Deshpandé, Rohit, and John U. Farley. "Market Orientation, Innovativeness and Organizational Culture: Thai Firms Adapt to the Asian Economic Crisis." Asian Journal of Marketing (January 2004): 5–19.