Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • January 2004
  • Article
  • Asian Journal of Marketing

Market Orientation, Innovativeness and Organizational Culture: Thai Firms Adapt to the Asian Economic Crisis

By: Rohit Deshpandé and John U. Farley
  • Format:Print
  • | Pages:15
ShareBar

Keywords

Markets; Innovation and Invention; Organizational Culture; Financial Crisis; Organizational Change and Adaptation; Business Ventures; Thailand; Asia

Citation

Deshpandé, Rohit, and John U. Farley. "Market Orientation, Innovativeness and Organizational Culture: Thai Firms Adapt to the Asian Economic Crisis." Asian Journal of Marketing (January 2004): 5–19.
  • Find it at Harvard

About The Author

Rohit Deshpande

General Management
→More Publications

More from the Authors

    • April 2025
    • Faculty Research

    Grand Seiko—The Sleeping Lion

    By: Rohit Deshpandé and Sarah Sasso
    • March 2025
    • Faculty Research

    Kering Eyewear

    By: Rohit Deshpandé and Nicole Zelazko
    • November 2024
    • Faculty Research

    Grand Seiko—The Sleeping Lion

    By: Rohit Deshpandé, Nobuo Sato and Akiko Kanno
More from the Authors
  • Grand Seiko—The Sleeping Lion By: Rohit Deshpandé and Sarah Sasso
  • Kering Eyewear By: Rohit Deshpandé and Nicole Zelazko
  • Grand Seiko—The Sleeping Lion By: Rohit Deshpandé, Nobuo Sato and Akiko Kanno
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.