Publications
Publications
  • January 2004
  • Article
  • Asian Journal of Marketing

Market Orientation, Innovativeness and Organizational Culture: Thai Firms Adapt to the Asian Economic Crisis

By: Rohit Deshpandé and John U. Farley
  • Format:Print
  • | Pages:15
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Keywords

Markets; Innovation and Invention; Organizational Culture; Financial Crisis; Organizational Change and Adaptation; Business Ventures; Thailand; Asia

Citation

Deshpandé, Rohit, and John U. Farley. "Market Orientation, Innovativeness and Organizational Culture: Thai Firms Adapt to the Asian Economic Crisis." Asian Journal of Marketing (January 2004): 5–19.

About The Author

Rohit Deshpande

Marketing
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