Atlas Copco (A): Gaining and Building Distribution Channels, (B) and (C): The Conflict Episode, Teaching Note

V. Kasturi  Rangan

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Teaching Note | HBS Case Collection | December 1988 (Revised October 1989)

Atlas Copco (A): Gaining and Building Distribution Channels, (B) and (C): The Conflict Episode, Teaching Note

by V. Kasturi Rangan

Abstract

Teaching Note for (9-588-004), (9-588-020), and (9-588-021).

Keywords: Marketing Channels; Conflict Management; Distribution Industry;

Format: Print

8 pages

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Citation:

Rangan, V. Kasturi. "Atlas Copco (A): Gaining and Building Distribution Channels, (B) and (C): The Conflict Episode, Teaching Note." Harvard Business School Teaching Note 589-076, December 1988. (Revised October 1989.)

About the Author

V. Kasturi Rangan

Malcolm P. McNair Professor of Marketing

Marketing

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Atlas Copco (A): Gaining and Building Distribution Channels, (B) and (C): The Conflict Episode, Teaching Note

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