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IBM Marketing Organization (A) and (B), Teaching Note

By: Frank V. Cespedes
  • Format:Print
  • | Pages:33
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Keywords

Marketing

Citation

Cespedes, Frank V. "IBM Marketing Organization (A) and (B), Teaching Note." Harvard Business School Teaching Note 589-067, November 1988.

About The Author

Frank V. Cespedes

Entrepreneurial Management
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