October 1988 (Revised October 1989)
Background Note
HBS Case Collection

Aspects of Marketing Organization: An Introduction

Format:Print
| Pages:15

Abstract

Discusses the typical strengths, vulnerabilities, and key management skills associated with three common forms of marketing organization: a product-focused organization, a market-focused organization, and a functionally-focused organization. It considers how the nature of marketing activities varies in each form, the types of skills that are (and are not) developed in each form, and key success factors required to manage within each organization of marketing activities.

Keywords

Marketing Strategy

Citation

Cespedes, Frank V. "Aspects of Marketing Organization: An Introduction." Harvard Business School Background Note 589-062, October 1988. (Revised October 1989.)